I'm currently working on a project where we are presenting information on the possible presence of particular species at sites across the state. We're considering the fairly ordinary words of 'high', 'medium', and 'low' to describe the probability, These words, of course, can connote a particular meaning to the users of this analysis. In order to make a decision on which words to use, we're beginning to look at the mean behind commonly used phrases.
This great work, by redditor zonation, provides of some great examples of what a surveys mean. This is based on Sherman Kent's work in the 1960's. Its definately provides a great framework to understand how people may understand our data presentation.